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Facebook, CBS merge for March Madness

By: Grace Kim /The Daily Cardinal  - February 8, 2008




The official NCAA March Madness brackets application for the 2008 Division I Men’s Basketball Championship, provided by CBSSports.com, is now available on Facebook.

All NCAA basketball fans can compete outside the court during the NCAA Men’s Basketball Tournament by using the brackets to pick the possible winning teams for each round of the tournament and compare them with friends.

CBSSports.com tournament brackets on Facebook also provide access to the homepage of each NCAA basketball team, updated scores of the live games and further coverage of the tournament.

According to Alex Riethmiller, a spokesperson for CBS Sports, the tournament brackets have been offered since 2000, but this is the first year CBSSports.com has teamed up with Facebook.

CBS Sports has been working on this idea for about six months and brackets will finally be announced on March 16. “Combining CBS Sports’ brand with such a large engaging audience from Facebook where they do such a good job of putting people together and connecting people within groups makes natural fit for a bracket application,” Riethmiller said.

Available at www.facebook.com/brackets and via CBS Sports Mobile, NCAA tournament brackets will allow more fans to enjoy the 2008 NCAA Division I Men’s Basketball Championship.




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